Nestle Case Study

NESTLE CASE STUDY With reference to the Nestle case study, provide one example which clearly illustrates a link between topics or concepts drawn from at least two pre-requisite modules. The Nestle case study provides a number of examples which illustrate links between Strategic management, Methods of Enquiry and Accounting for decision making concepts. Nestle is one of the oldest of all multinational business. Nowadays, Nestle is one of the biggest food and nutrition companies in 86 countries in the world. Hill, 2009 pp). Nestle was involved with a range of acquisitions in the last years in order to extend its line of products and try to expand on a geographical scale. Since its sales are reducing in developed markets, Nestle has the opportunity to expand business in up and coming countries, which is going to generate more profit for the company. Up and coming countries is one sector that Nestle is going to invest money in because it has the potential to be a strong and attractive ma rket.Nestle feels confident in doing so because in such countries population economy and technology has experienced a rapid growth. (Datamonitor, 2006). Nestles long-term strategy is to identify the quickly expanding countries first and get into the market as soon as possible in order to take advantage of other competitors. However, it first has to hold the leading position in the developed markets where it is currently placed. Also Nestle has to hire local managers and staff in the developing markets that understand the local market dynamic and culture.As explained above there is a link between Nestle’s strategy and the Strategic management, because companies employ managers from respective countries in the local companies due to the fact that they understand the local market dynamics. By hiring local manager they can take advantage of the local knowledge and own culture of the country. FIGURE 1 Figure 1 Source: Own diagram It is a huge advantage that Nestle works with local managers in fast rising emerging countries. As a result, Nestle will have quick results which lead to quick profits.As we can see in FIGURE 1 above, Nestle is closely related to the Strategic management module because companies will have a range of research(reports) on fast growing countries. Therefore, they will have the ability to balance the services they are able to provide (food, cereals, coffee, chocolate, drinks, ice cream, etc) (Nestle 2011), with the price that customers are willing to pay. For example, if people cannot afford the Nestle products then they will not expand in such countries but focus their attention and invest in countries where people are able to buy their products.Also, Nestle is connected with methods of enquiry with Emerging markets. Companies will have less space to roam around and make decision considering that much of their movements are controlled by the market reaction. This means that emerging markets are countries with social or business activiti es in the process of rapid growth and industrialization. The Nestle case study as clearly explained above illustrates a good link with the Strategic Management/Methods of Enquiry and the Market dynamic/Emerging markets respectively. Does it make sense for Nestle to focus its growth efforts on emerging markets? Why?The recent financial crisis that reverberated throughout the globe was a clear indicator of the interdependence and the codependence that globalization has created while simultaneously making it clear to everyone that the emerging economies, especially those that make up BRIC (Brazil, Russia, India and China) are more resilient than western economies, thus making them engines of growth that have helped the recovery effort in the last few years. Therefore from that point of view alone it can be stated that yes, Nestle’s strategy to focus its growth efforts in developing or emerging markets is indeed a sound one.However this does not mean that the ability of these mar kets to recover faster than the western economies should bebe sole reason for such a decision. Rather there are many more and varying reasons that need to be taken into consideration. The onset of globalization for one thing has helped uplift the living standards of many in China and India and millions of families have climbed out of poverty and are able to aspire to better life styles and a better standard of living, thus creating new markets companies like Nestle (Latshaw and Choi, 2002, pp. 7). Next as has been stated in the case study, the number of individuals who can be considered as middle class in these two economies alone will exceed 700 million in the coming decade, which is more than the entire population of 500 million in the European region or the 300 million in the United States, thus making this a very lucrative market for Nestle and one that needs to be exploited with immediate effect (Crook, Bratton, Street & Ketchen, 2006, pp. 09 – 412). Besides the above Ne stle as a multi national company has a decentralised structure and has often emphasised the need for attracting, recruiting and selecting host country nationals to be employed in its’ manufacturing plants across the world and this again is a very strategic and wise decision (Cesnovar, 2006, pp. 227 – 229).By decreasing unemployment rates, being socially responsible corporate citizen and helping to uplift the standard of living in these regions of the world, the company is earning the respect of the population, which can soon be converted to public relations win, thus it can be stated that this strategy makes immense sense at the present time (Mclean, 2006, pp. 36).Last but not least it should also be stated that by gaining ‘first mover advantage’ of providing basic food stuffs through which brand loyalty is created the company stands to gain much as most consumers will not switch to other brands but rather decide to stick with the trusted brand even when t hey are ready to move to the more upscale and upmarket products that are provided by the company (Gratton, Hailey, Stiles & Truss, 1999).Therefore it can be stated that from every point of view, whether it is as a consumer products manufacturer or an employer, Nestle stands to gain much through this growth strategy of focusing on emerging markets. What is the company's strategy with regard to business development in emerging markets- Does this strategy make sense- From an organizational perspective, what is required for this strategy to work effectively?As is clear from the information that has been provided in the case study, Nestle uses a variety of different strategies to develop its business activities and markets in the emerging markets. While many maybe of the opinion that only one or two strategies should be used in order to ensure that synergies of scale are gained and that there is consistency across the operations, such a customization of strategy to meet the specific need s of an economy is highly commendable (Marshall, Smith & Buxton, 2009, pp. 4 – 18). For instance in countries like India and China, Nestle has entered the market by providing low cost brand name basic food stuff like condensed milk and infant formula, in doing so the company has also located its manufacturing plants within the countries and the regions, employed host country nationals and helped uplift their living standards.Thus not only has the company provided them with a livelihood by employing them and purchasing local produce from local farmers and businessman, but in doing so has also created loyalty to its brand, which is something priceless (Karake-Shalhoub, 1999). As the living standards and the income levels of these individuals and entrepreneurs increase, they will no doubt continue to be loyal to the Nestle brand and purchase the more upscale and products that are sold by the company, when they are ready to move from basic food stuffs to more branded and upscale foods stuffs like cookies and chocolate.Likewise another strategy that is being used by the company is to enter markets like Nigeria and China and invest in basic infrastructure to ensure smooth distribution channels, while many may see this as a waste, in the long run, the company has gained a strong foothold in the marketplace, created job opportunities and further increased the visibility of its brand nd thus increased entry barriers for the competition (Sims, 2003), thus it can be stated that this is indeed a very good business development strategy that is being followed by the company at the present time. From an organisational perspective for an a strategy to work effectively it is necessary to ensure that the strategy is developed in such a manner that it would fit the market needs and help the company to gain a comparative advantage (Oladunjoye & Onyeaso, 2007, pp. 92 – 598). Based on everything that has been stated above and the manner in which Nestle’s is cur rently operating in China, India, Africa, the Middle East and Eastern Europe, it is clear that the company has adopted many different successful strategies that are helping it to gain a competitive edge in these markets while continuing to benefit from the ‘first mover’ advantage that it has created for itself. Through research on NESTLE, identify appropriate performance indicators.Once you have gathered relevant data on these, undertake a performance analysis of the company over the last five years. What does the analysis tell you about the success or otherwise of the strategy adopted by the company? An analysis of Nestle’s performance indicates that the Company has been able to improve its performance over the years. The sales of the Company reached a record of US $73 billion, and growth in profits was 20. 7% in 2005. In 2005, Europe amounted to 30% of sales, Americas 34%, and Asia, Oceania and Africa 17% of the sales.Nestle is aware that it need to adjust its offering if it is to reach its target of 5-6% growth per year. (Country Monitor, 2006). Public Image – In a world that is becoming increasingly complex, consumer needs and wants continue to become more sophisticated on a daily basis. Unlike in the past when companies could simply mass produce and sell products to the end user, today, consumers are demanding more not only in terms of pricing and quality but also in terms of corporate social responsibility.Therefore it is necessary for Nestle to continuously monitor and manage its public image and it is also very important from a strategic perspective that the company is seen as a socially responsible corporate citizen (Niederhut-Bollmann & Theuvsen, 2008, 63 – 68). Compared to many other multi national companies, Nestle’s has not earned the public ire for being irresponsible socially, however as the global slave trade for chocolate manufacturers comes to light it is essential that Nestle’s looks at ways an d means to ensure that it is not ensnared in such a public relations nightmare.Sales Growth – This is a very important performance indicators and should give the company a sense of its successes and failures in terms of strategy. Currently the company has been doing very well on this front and should carefully monitor the external and the internal environments for any factors that may pose a threat to its continued success in this area (Roberts, 2001, pp, 25 – 28). Following a growth strategy in emerging markets is actually a very good strategy that has paid off and continues to pay off, however this does not mean that the company can afford to be laid back on this score.Market Share – By gaining ‘first mover advantage’ the company has been able to gain and retain its market share through the years, however it is also necessary that the company continues to learn from its past mistakes in Japan and other countries, where it did not take the competit ion seriously and therefore has lost much in terms of market share that it could otherwise have gained (Odagiri, 1992).Blue Ocean Strategies – As markets continue to mature and other markets continue to develop it is imperative that the company focuses its attention on research and development and creates ‘blue oceans’ in order to find new markets (Gubman, 2004, pp. 13). This is something that Nestle is currently lagging at and needs to pay particular attention to with immediate effect.Based on everything that has been stated above it is therefore clear that while the company does excel in areas such as managing its public image and sales growth, there is much more improvement needed to be made in the search for innovative market strategies that will help force it to success in the future. How would you describe Nestle's strategic posture at the corporate level; is it pursuing a global strategy, a multidomestic strategy an international strategy or a transnationa l strategy? Figure 2 – Which Structure to Choose? Source: http://www. wiziq. com/tutorial/380-International-StrategyIllustrated above is a depiction of the different corporate level strategies that can be adopted by multi national companies the world over. Such strategy is often chosen on the degree of need for global integration and local market responsiveness (Kaplan and Norton, 2001, pp. 87). Based on the information that has been provided in the case study it is clear that Nestle is a company that need to gain a high level of local market responsiveness due to the variety of different business development related strategies that is pursuing in different parts of the world.For instance while in the Middle East it has entered the markets by building five different lines of products that it hopes will be distributed across the region as trade barriers fall, in countries like China and India, it is pursuing a different strategy of meeting the basic food needs of the populatio n with items such as infant formula and condensed milk. It is the intention of the company in these markets that once standards of living increase, they can leave these Niche markets and provide consumers with more upscale and upmarket products like chocolates and cookies.Further it can also be stated that as a company with only 1% of its revenue being earned in the home country and 8000 different brands, global integration is a must (Lowson, 2002). Therefore it is the opinion of the writer that Nestle need to choose between the multi domestic strategy and a transnational strategy and not swing from one to another, because doing so would only result in the company loosing focus of its final aim, which is to be a global consumer food products leader (George, 2007, pp. 6 – 71). Based on the information that has been provided in the case study it is the opinion of the writer that Nestle’s should choose a transnational strategy because it balances both the global integrati on needs of the company and the local market responsiveness that is necessary to ensure that the company’s products will be competitive and continue to meet the needs of the local population in the emerging markets that it is operating in (Marks, 2005, pp. 1).While many maybe of the opinion that the company should continue to pursue its multi domestic strategy as it has worked well for it in the past, the changing needs of the global environment and the development taking place in the emerging markets make it necessary to gain synergies of scale and global integration for the many brands that it has under its belt and therefore a transnational strategy is the best option for Nestle’s in the future (Barney and Hesterly, 2008).Does this overall strategic posture make sense given the markets and countries that Nestle participates in? Why? The overall strategic posture of Nestle makes a lot of sense given the fact that it is operating in virtually every country in the worl d, with a huge presence in the emerging markets. According to Hill (2006), that multidomestic strategy is appropriate in a market where the pressures for local responsiveness is very high and as a results the pressures for the cost reduction is low.Especially, pressures for local responsiveness can be very high in some productions, such as food, chocolates, dairy nutrition and etc. From the time when consumers have many national differences in tastes and preferences, distribution channels, competitive conditions, business practices, culture and government policies in the markets in which Nestle operates, therefore following a multidomestic strategy is beneficial for the Company.The difference in cultures and purchasing power (Prahalad et al, 1998) in the middle class population in emerging markets imply that in order for a first mover to gain advantage, it must be willing to adapt its product and offer in accordance with the needs of the local market. Figure 3 Source: http://www. do cstoc. com/docs/5632428/Ethnocentric-Polycentric-Geocentric-Diagr ams As stated in the previous section the overall strategy that is currently being followed by Nestle’s is one that focuses on local market responsiveness over global integration, which in effect results in a multi domestic strategy (Shackman, 2007, pp. 79 – 488). It is no doubt however that such a strategy has indeed helped the company to gain the level of success that it currently enjoys in emerging markets, and therefore can be considered as good. However we should always remember that strategies should promise equal or more success in the future as they do for the company today (Cabrera and Cabrera, 2003, pp. 41) and therefore reviewing the strategy from such an angle would work to the benefit of the company in the long run.The company currently follows a regiocentric attitude as is clear from the illustrations above, while it can be reiterated that this type of structure and strategy works to the ad vantage of the company, in the long run as the emerging markets being to mature and the company continues on its mergers and acquisitions strategies to enter new markets in Eastern Europe, it will become essential that the company gains some level of global synergy and integration (Mcwilliams, Van Fleet, & Wright, 2001, pp. 1).Therefore it is the recommendation of the writer that the company begins to embark on a transnational strategy with a Geocentric attitude, which will eventually help it to have a more global view with flexibility to make necessary changes at local level whenever and as frequently as needed (Donaldson & O'Toole, 2002). Therefore in conclusion it can be stated that even though the current strategic posture makes sense, it needs to be reviewed and modified if the company is to continue to penetrate, gain and retain market share in the emerging economies as well as the developed economies the world over (Mockler, 1999).Is Nestle's management structure and philosop hy aligned with its overall strategic posture? The overall structure and the strategy of the company as stated previously and has been made clear to the reader throughout the case study, is that the company pursues a multi domestic strategy, due to the need to have a high responsiveness to the local market needs (Drejer, 2002).While this is impressive, the company goes further to also ensure that it is staffed by local nationals in the host countries and that power and authority is decentralised as much as possible, again indicating that the management structure is indeed very much aligned to its philosophy of local autonomy and its multi domestic strategy (Silverman, 2002).However instead of relying on the local managers alone, the company also has a pool of at least 700 expatriate managers who travel from one country to another ensuring that the local and regional strategies of the company are upheld and global integration is a possibility (Mintzberg & Rose, 2003, pp. 70 – 277), while this may sound like a sound and often a wise move on the part of the company, the fact that none of the regional international managers get involved in local level stratey design and the fact that none of the local level managers are involved in the global strategy design and development leaves a disconnect that can cost the company dearly in the long run and therefore it is necessary to take a close look at the integration of both and make changes wherever necessary (Betz, 2001).Based on everything that has been stated above, it is therefore the opinion of the writer that greater global integration is necessary as the company moves forward and hopes to retain its place as a market leader by gaining large shares of the market in emerging economies, which it has strived hard to build over the last few decades. In effect it is therefore necessary to ensure that there is high levels of global integration and simultaneously ensure that there is high levels of local market re sponsiveness as well (Lefkowith, 2001, pp. 20).As stated previously this is only possible if the company follows a transnational strategy and this strategy and philosophy should be made a possibility by changing the current management structure within the company to one that allows for regional managers to gain an understanding of local issues and challenges and vice versa. This will help the company to align its goals and objectives both on an international local level and thus be more integrated in both spheres. Read more: http://www. ukessays. com/essays/marketing/nestle-case-study-assinemnt-marketin Nestle Case Study NESTLE CASE STUDY With reference to the Nestle case study, provide one example which clearly illustrates a link between topics or concepts drawn from at least two pre-requisite modules. The Nestle case study provides a number of examples which illustrate links between Strategic management, Methods of Enquiry and Accounting for decision making concepts. Nestle is one of the oldest of all multinational business. Nowadays, Nestle is one of the biggest food and nutrition companies in 86 countries in the world. Hill, 2009 pp). Nestle was involved with a range of acquisitions in the last years in order to extend its line of products and try to expand on a geographical scale. Since its sales are reducing in developed markets, Nestle has the opportunity to expand business in up and coming countries, which is going to generate more profit for the company. Up and coming countries is one sector that Nestle is going to invest money in because it has the potential to be a strong and attractive ma rket.Nestle feels confident in doing so because in such countries population economy and technology has experienced a rapid growth. (Datamonitor, 2006). Nestles long-term strategy is to identify the quickly expanding countries first and get into the market as soon as possible in order to take advantage of other competitors. However, it first has to hold the leading position in the developed markets where it is currently placed. Also Nestle has to hire local managers and staff in the developing markets that understand the local market dynamic and culture.As explained above there is a link between Nestle’s strategy and the Strategic management, because companies employ managers from respective countries in the local companies due to the fact that they understand the local market dynamics. By hiring local manager they can take advantage of the local knowledge and own culture of the country. FIGURE 1 Figure 1 Source: Own diagram It is a huge advantage that Nestle works with local managers in fast rising emerging countries. As a result, Nestle will have quick results which lead to quick profits.As we can see in FIGURE 1 above, Nestle is closely related to the Strategic management module because companies will have a range of research(reports) on fast growing countries. Therefore, they will have the ability to balance the services they are able to provide (food, cereals, coffee, chocolate, drinks, ice cream, etc) (Nestle 2011), with the price that customers are willing to pay. For example, if people cannot afford the Nestle products then they will not expand in such countries but focus their attention and invest in countries where people are able to buy their products.Also, Nestle is connected with methods of enquiry with Emerging markets. Companies will have less space to roam around and make decision considering that much of their movements are controlled by the market reaction. This means that emerging markets are countries with social or business activiti es in the process of rapid growth and industrialization. The Nestle case study as clearly explained above illustrates a good link with the Strategic Management/Methods of Enquiry and the Market dynamic/Emerging markets respectively. Does it make sense for Nestle to focus its growth efforts on emerging markets? Why?The recent financial crisis that reverberated throughout the globe was a clear indicator of the interdependence and the codependence that globalization has created while simultaneously making it clear to everyone that the emerging economies, especially those that make up BRIC (Brazil, Russia, India and China) are more resilient than western economies, thus making them engines of growth that have helped the recovery effort in the last few years. Therefore from that point of view alone it can be stated that yes, Nestle’s strategy to focus its growth efforts in developing or emerging markets is indeed a sound one.However this does not mean that the ability of these mar kets to recover faster than the western economies should bebe sole reason for such a decision. Rather there are many more and varying reasons that need to be taken into consideration. The onset of globalization for one thing has helped uplift the living standards of many in China and India and millions of families have climbed out of poverty and are able to aspire to better life styles and a better standard of living, thus creating new markets companies like Nestle (Latshaw and Choi, 2002, pp. 7). Next as has been stated in the case study, the number of individuals who can be considered as middle class in these two economies alone will exceed 700 million in the coming decade, which is more than the entire population of 500 million in the European region or the 300 million in the United States, thus making this a very lucrative market for Nestle and one that needs to be exploited with immediate effect (Crook, Bratton, Street & Ketchen, 2006, pp. 09 – 412). Besides the above Ne stle as a multi national company has a decentralised structure and has often emphasised the need for attracting, recruiting and selecting host country nationals to be employed in its’ manufacturing plants across the world and this again is a very strategic and wise decision (Cesnovar, 2006, pp. 227 – 229).By decreasing unemployment rates, being socially responsible corporate citizen and helping to uplift the standard of living in these regions of the world, the company is earning the respect of the population, which can soon be converted to public relations win, thus it can be stated that this strategy makes immense sense at the present time (Mclean, 2006, pp. 36).Last but not least it should also be stated that by gaining ‘first mover advantage’ of providing basic food stuffs through which brand loyalty is created the company stands to gain much as most consumers will not switch to other brands but rather decide to stick with the trusted brand even when t hey are ready to move to the more upscale and upmarket products that are provided by the company (Gratton, Hailey, Stiles & Truss, 1999).Therefore it can be stated that from every point of view, whether it is as a consumer products manufacturer or an employer, Nestle stands to gain much through this growth strategy of focusing on emerging markets. What is the company's strategy with regard to business development in emerging markets- Does this strategy make sense- From an organizational perspective, what is required for this strategy to work effectively?As is clear from the information that has been provided in the case study, Nestle uses a variety of different strategies to develop its business activities and markets in the emerging markets. While many maybe of the opinion that only one or two strategies should be used in order to ensure that synergies of scale are gained and that there is consistency across the operations, such a customization of strategy to meet the specific need s of an economy is highly commendable (Marshall, Smith & Buxton, 2009, pp. 4 – 18). For instance in countries like India and China, Nestle has entered the market by providing low cost brand name basic food stuff like condensed milk and infant formula, in doing so the company has also located its manufacturing plants within the countries and the regions, employed host country nationals and helped uplift their living standards.Thus not only has the company provided them with a livelihood by employing them and purchasing local produce from local farmers and businessman, but in doing so has also created loyalty to its brand, which is something priceless (Karake-Shalhoub, 1999). As the living standards and the income levels of these individuals and entrepreneurs increase, they will no doubt continue to be loyal to the Nestle brand and purchase the more upscale and products that are sold by the company, when they are ready to move from basic food stuffs to more branded and upscale foods stuffs like cookies and chocolate.Likewise another strategy that is being used by the company is to enter markets like Nigeria and China and invest in basic infrastructure to ensure smooth distribution channels, while many may see this as a waste, in the long run, the company has gained a strong foothold in the marketplace, created job opportunities and further increased the visibility of its brand nd thus increased entry barriers for the competition (Sims, 2003), thus it can be stated that this is indeed a very good business development strategy that is being followed by the company at the present time. From an organisational perspective for an a strategy to work effectively it is necessary to ensure that the strategy is developed in such a manner that it would fit the market needs and help the company to gain a comparative advantage (Oladunjoye & Onyeaso, 2007, pp. 92 – 598). Based on everything that has been stated above and the manner in which Nestle’s is cur rently operating in China, India, Africa, the Middle East and Eastern Europe, it is clear that the company has adopted many different successful strategies that are helping it to gain a competitive edge in these markets while continuing to benefit from the ‘first mover’ advantage that it has created for itself. Through research on NESTLE, identify appropriate performance indicators.Once you have gathered relevant data on these, undertake a performance analysis of the company over the last five years. What does the analysis tell you about the success or otherwise of the strategy adopted by the company? An analysis of Nestle’s performance indicates that the Company has been able to improve its performance over the years. The sales of the Company reached a record of US $73 billion, and growth in profits was 20. 7% in 2005. In 2005, Europe amounted to 30% of sales, Americas 34%, and Asia, Oceania and Africa 17% of the sales.Nestle is aware that it need to adjust its offering if it is to reach its target of 5-6% growth per year. (Country Monitor, 2006). Public Image – In a world that is becoming increasingly complex, consumer needs and wants continue to become more sophisticated on a daily basis. Unlike in the past when companies could simply mass produce and sell products to the end user, today, consumers are demanding more not only in terms of pricing and quality but also in terms of corporate social responsibility.Therefore it is necessary for Nestle to continuously monitor and manage its public image and it is also very important from a strategic perspective that the company is seen as a socially responsible corporate citizen (Niederhut-Bollmann & Theuvsen, 2008, 63 – 68). Compared to many other multi national companies, Nestle’s has not earned the public ire for being irresponsible socially, however as the global slave trade for chocolate manufacturers comes to light it is essential that Nestle’s looks at ways an d means to ensure that it is not ensnared in such a public relations nightmare.Sales Growth – This is a very important performance indicators and should give the company a sense of its successes and failures in terms of strategy. Currently the company has been doing very well on this front and should carefully monitor the external and the internal environments for any factors that may pose a threat to its continued success in this area (Roberts, 2001, pp, 25 – 28). Following a growth strategy in emerging markets is actually a very good strategy that has paid off and continues to pay off, however this does not mean that the company can afford to be laid back on this score.Market Share – By gaining ‘first mover advantage’ the company has been able to gain and retain its market share through the years, however it is also necessary that the company continues to learn from its past mistakes in Japan and other countries, where it did not take the competit ion seriously and therefore has lost much in terms of market share that it could otherwise have gained (Odagiri, 1992).Blue Ocean Strategies – As markets continue to mature and other markets continue to develop it is imperative that the company focuses its attention on research and development and creates ‘blue oceans’ in order to find new markets (Gubman, 2004, pp. 13). This is something that Nestle is currently lagging at and needs to pay particular attention to with immediate effect.Based on everything that has been stated above it is therefore clear that while the company does excel in areas such as managing its public image and sales growth, there is much more improvement needed to be made in the search for innovative market strategies that will help force it to success in the future. How would you describe Nestle's strategic posture at the corporate level; is it pursuing a global strategy, a multidomestic strategy an international strategy or a transnationa l strategy? Figure 2 – Which Structure to Choose? Source: http://www. wiziq. com/tutorial/380-International-StrategyIllustrated above is a depiction of the different corporate level strategies that can be adopted by multi national companies the world over. Such strategy is often chosen on the degree of need for global integration and local market responsiveness (Kaplan and Norton, 2001, pp. 87). Based on the information that has been provided in the case study it is clear that Nestle is a company that need to gain a high level of local market responsiveness due to the variety of different business development related strategies that is pursuing in different parts of the world.For instance while in the Middle East it has entered the markets by building five different lines of products that it hopes will be distributed across the region as trade barriers fall, in countries like China and India, it is pursuing a different strategy of meeting the basic food needs of the populatio n with items such as infant formula and condensed milk. It is the intention of the company in these markets that once standards of living increase, they can leave these Niche markets and provide consumers with more upscale and upmarket products like chocolates and cookies.Further it can also be stated that as a company with only 1% of its revenue being earned in the home country and 8000 different brands, global integration is a must (Lowson, 2002). Therefore it is the opinion of the writer that Nestle need to choose between the multi domestic strategy and a transnational strategy and not swing from one to another, because doing so would only result in the company loosing focus of its final aim, which is to be a global consumer food products leader (George, 2007, pp. 6 – 71). Based on the information that has been provided in the case study it is the opinion of the writer that Nestle’s should choose a transnational strategy because it balances both the global integrati on needs of the company and the local market responsiveness that is necessary to ensure that the company’s products will be competitive and continue to meet the needs of the local population in the emerging markets that it is operating in (Marks, 2005, pp. 1).While many maybe of the opinion that the company should continue to pursue its multi domestic strategy as it has worked well for it in the past, the changing needs of the global environment and the development taking place in the emerging markets make it necessary to gain synergies of scale and global integration for the many brands that it has under its belt and therefore a transnational strategy is the best option for Nestle’s in the future (Barney and Hesterly, 2008).Does this overall strategic posture make sense given the markets and countries that Nestle participates in? Why? The overall strategic posture of Nestle makes a lot of sense given the fact that it is operating in virtually every country in the worl d, with a huge presence in the emerging markets. According to Hill (2006), that multidomestic strategy is appropriate in a market where the pressures for local responsiveness is very high and as a results the pressures for the cost reduction is low.Especially, pressures for local responsiveness can be very high in some productions, such as food, chocolates, dairy nutrition and etc. From the time when consumers have many national differences in tastes and preferences, distribution channels, competitive conditions, business practices, culture and government policies in the markets in which Nestle operates, therefore following a multidomestic strategy is beneficial for the Company.The difference in cultures and purchasing power (Prahalad et al, 1998) in the middle class population in emerging markets imply that in order for a first mover to gain advantage, it must be willing to adapt its product and offer in accordance with the needs of the local market. Figure 3 Source: http://www. do cstoc. com/docs/5632428/Ethnocentric-Polycentric-Geocentric-Diagr ams As stated in the previous section the overall strategy that is currently being followed by Nestle’s is one that focuses on local market responsiveness over global integration, which in effect results in a multi domestic strategy (Shackman, 2007, pp. 79 – 488). It is no doubt however that such a strategy has indeed helped the company to gain the level of success that it currently enjoys in emerging markets, and therefore can be considered as good. However we should always remember that strategies should promise equal or more success in the future as they do for the company today (Cabrera and Cabrera, 2003, pp. 41) and therefore reviewing the strategy from such an angle would work to the benefit of the company in the long run.The company currently follows a regiocentric attitude as is clear from the illustrations above, while it can be reiterated that this type of structure and strategy works to the ad vantage of the company, in the long run as the emerging markets being to mature and the company continues on its mergers and acquisitions strategies to enter new markets in Eastern Europe, it will become essential that the company gains some level of global synergy and integration (Mcwilliams, Van Fleet, & Wright, 2001, pp. 1).Therefore it is the recommendation of the writer that the company begins to embark on a transnational strategy with a Geocentric attitude, which will eventually help it to have a more global view with flexibility to make necessary changes at local level whenever and as frequently as needed (Donaldson & O'Toole, 2002). Therefore in conclusion it can be stated that even though the current strategic posture makes sense, it needs to be reviewed and modified if the company is to continue to penetrate, gain and retain market share in the emerging economies as well as the developed economies the world over (Mockler, 1999).Is Nestle's management structure and philosop hy aligned with its overall strategic posture? The overall structure and the strategy of the company as stated previously and has been made clear to the reader throughout the case study, is that the company pursues a multi domestic strategy, due to the need to have a high responsiveness to the local market needs (Drejer, 2002).While this is impressive, the company goes further to also ensure that it is staffed by local nationals in the host countries and that power and authority is decentralised as much as possible, again indicating that the management structure is indeed very much aligned to its philosophy of local autonomy and its multi domestic strategy (Silverman, 2002).However instead of relying on the local managers alone, the company also has a pool of at least 700 expatriate managers who travel from one country to another ensuring that the local and regional strategies of the company are upheld and global integration is a possibility (Mintzberg & Rose, 2003, pp. 70 – 277), while this may sound like a sound and often a wise move on the part of the company, the fact that none of the regional international managers get involved in local level stratey design and the fact that none of the local level managers are involved in the global strategy design and development leaves a disconnect that can cost the company dearly in the long run and therefore it is necessary to take a close look at the integration of both and make changes wherever necessary (Betz, 2001).Based on everything that has been stated above, it is therefore the opinion of the writer that greater global integration is necessary as the company moves forward and hopes to retain its place as a market leader by gaining large shares of the market in emerging economies, which it has strived hard to build over the last few decades. In effect it is therefore necessary to ensure that there is high levels of global integration and simultaneously ensure that there is high levels of local market re sponsiveness as well (Lefkowith, 2001, pp. 20).As stated previously this is only possible if the company follows a transnational strategy and this strategy and philosophy should be made a possibility by changing the current management structure within the company to one that allows for regional managers to gain an understanding of local issues and challenges and vice versa. This will help the company to align its goals and objectives both on an international local level and thus be more integrated in both spheres. Read more: http://www. ukessays. com/essays/marketing/nestle-case-study-assinemnt-marketin

ICT is a term that describes both computer Essay

Indeed, it is important that each student be equipped with the necessary technology if these students are expected to access, analyze and use data (Zardoya, 2001). Business researchers are similarly concerned with the question of whether or not the introduction of information technology leads to a better competitive advantage, better sense of judgment that leads to better decision making and a greater level of productivity (Al-Gahtani, 2003). ICT is a term that describes both computer software and hardware, access to the internet and information and communication technology resources as he World Wide Web and CD-ROMs (Clark et al. , 2005). That is, the issue should not be whether technology works as a replacement for old, rather, it should be how we can develop and choose visions that will utilize the immense power of technology for the support and creation of new forms of learning (p. 4). Overall, CACSR provides students with the requisite environment, which is interactive, intended to keep up their interest while teaching them the application of comprehension strategies as they read expository text passages (Kim et al. ,). Studies have shown that educational technology in which dictionary component is integrated has been successfully utilized in the promotion of literacy skills among elementary school students (Fry & Gosky, 2007). In analyzing the study, the researcher suggested that CD-ROM storybooks have a positive impact on reading comprehension. This is because they reduce decoding challenges while they allow students to obtain help as often as they need ed it without having to wait for the teacher (Fry & Gosky). QuickSmart is a computer-assisted program designed to improve the automaticity of the basic academic skills of students who have persistent learning difficulties in their middle years of schooling (Graham & Bellert, et al. , 2007,). Based on an information-processing view of cognitive operations QuickSmart was intended to be an strong intervention focused on basic academic skills that can equip students with the requisite skills to engage more successfully with classroom instruction (Graham & Bellert, et al. ,. Concept-mapping software, or webbing, allows students and teachers to construct concept maps using specific software programs (Marchinko, 2004,). Concept-mapping software has been used in middle school science classes to help students decipher both the similarities and differences between and animal and plant cell and in writing class to help students brainstorm and add to the concept network as ideas come from the students in the class (Marchinko,). Teachers also use concept-mapping software to provide their students with a visual roadmap of the direction which each lesson is going (Marchinko,). The KidTools computer programs are electronic performance support systems. They directly seek out behavior and academic performance support software for children with learning difficulties. (Miller & Fitzgerald, 2007, p. 13). A cognitive-behavioral modification program, KidTools is one of several programs which have become increasingly popular during the last two decades as researchers have documented their effectiveness (Miller & Fitzgerald). RockSim is a rocket design program for middle school science class, which takes students through the process of engineering their own rockets and performs flight simulations (Wilson, 2005,). Finally, BodyFun is a computer game can take the children through the rudiments of nutrition and other health information. (Geiger, et al. , 2002,). In a test of BodyFun in a middle school class the opinion of teachers is that the program is of very high quality and the materials of good quality. However, they were also of the opinion that the program is suitable for the school environment. (Geiger & Petri, et al. ,). Education is feeling pressure to respond to a mandate to improve the engagement-level of classrooms, due to surveys which repeatedly find middle school students especially characterize traditional classes as boring (Taylor & Duran, 2006, p. 11). Overall, most classrooms continue to implement instructional practices that focus on memorization of facts and the reading of textbooks and other course materials. (Taylor & Duran,). As a result, many researchers have called for the dire need to move from a didactic to a constructivist approach to teaching (Taylor & Duran, p. 11). In most classes, this entails increasing the students’ abilities of inquiry, and this can be enhanced by using appropriate technologies (Taylor & Duran, p . 11). One teacher reports that her middle school students have become experts at creating video projects and slide shows that showed what they’ve learned (Crawford, 2005, p. 2). InFocus projectors produced a difference that was unmistakably prominent and improved class presentation and involvement (Crawford, p. 1). Studies have shown that students who use computers to write reports had better grades in the same tests as those students that did not use computers for the same purpose at all (Taylor & Duran, 2006, p. 10). One study found that teachers who made regular use of PowerPoint presentations felt more confident in their ability to produce and help students develop skills in creating multimedia presentations and products that support engaged learning (Taylor & Duran, p. 13). Video streaming is another technology being used in some classrooms (Whitaker, 2003), while some K-12 classrooms are even experimenting with robotics activities to enhance student engagement in lessons (Williams & Ma, et al. , 2007, p. 201), although most reports on the usefulness of robotics is anecdotal in nature and evidence is still required to prove to educators that robotics activities have a positive impact on curricular goals (Williams et al. , p. 201). Now, many believe that the convergence of literacy instruction, for instance, the internet is remodeling the face of literacy instruction. This is because teachers now seek to prepare the children for their well deserved future (Witte, 2007, p. 93). A threaded discussion group is a is a series of postings on a single topicâ€Å" (Grisham & Wolsey, p. 651). The study found that through threaded discussion, student engagement was increased. This was because they were able to establish a community through which control of conversation is achievable. Also, there is also a degree of control over the meanings they jointly constructed and also the connections they wanted to mane to their own worlds. (Grisham & Wolsey, p. 649). Though acknowledging that one of the serious drawbacks to the Web is that students often become lost trying to navigate through a maze of hazy information (Trotter, 2004, p. 1). The MyAccess program is a web-based writing program that instantly scores essays and provides remedial instruction for students at a middle school in Georgia (Ullman, 2006, p. 76). The program was found to not only relieve teachers of much of their paper correcting burden, but also the instant feedback gave room for more quality which led to a significant increase in quality of writing (Ullman, p. 76). Another project reported on in the literature was the creation of a website which supported middle school teachers and students in making connections between literature and science in the context of the local environment (Howes & Hamilton, 2003, p. 454). WebQuest is another powerful tool for teachers to use in improving the engagement level of students in their class (Lipscomb, 2003, p. 154). Though relatively new, educators are already encouraging its impact (Lipscomb, 2003, p. 153). The important pedagogical purpose of a WebQuest is that it provides purposeful experience for students, both with the technology and in the subject matter being explored (Lipscomb, p. 154). More recently, other schools are experimenting with the use of blogs, or web logs, to enhance learning. Witte (2007) pushed for the use of a blog discussion tool on already present school computer networks in order to further engage students in learning (p. 95). Witte (2007) decided that blogs were an important go-between between class and students when he found out that, while some students showed minimal interest in our classroom activities and assignments, they were reported, by their parents, working on the computer, writing poems and essays away late into the night. (Witte, p. 92). A theory was devised as to why diffusion was so slow, with explanations centering on the way farmers gained information about the innovation and which channels were helpful in making them reach the decision to use the new idea (Rogers, p. 14). Diffusion theory can help educators understand why technology is and is not adopted in classrooms (Surry, 1997). Other researchers have adopted the diffusion model to counteract the fact that lack of utilization has been the bane of the utilization of new and innovative instructional products (Minishi-Majanja & Kiplang’at, p. 4). Indeed, Al-Gahtani’s (2003) literature review revealed 75 articles in which perceived attributes were measured, with the overall result being that compatibility and relative advantage scored high when implemented in companies while complexity was a disadvantage in its adoption process (p. 59). While determinists can be either utopian or dystopian (Marx, McCluhan and Toffler versus Ellul, Orwell or Luddites), all determinists see technology as an autonomous force. They describe it as being beyond the control of humans. They also see technology as a principal cause of social change (Surry, 1997, p. 6). In education, developer-based theory results in top-down technology-based reform initiatives such as Goals 2000, which seek to implement educational change by proposing systems that are better than previously existing one (Surry, p. 7). Overall, the instructional development process is of the basic assumption that technological superiority is enough a condition that directly leads to the adoption and diffusion of products and practices that are innovative (Surry, p. 7). Adopter-based theoreticians such as Ernest Burkman are prone to point out situations where a technologically superior innovation was rejected by users because of the strength of human, interpersonal and social factors which sometimes play a prominent role in adoption than technological superiority (Surry, p. 11). Another by-product of adopter-based theory is the study of revenge effects, which occur when this occurs when alien structures, organisms and devices interact with human beings in ways novel ways which they previously, did not forsee (Surry, p. 11). Indeed, a prominent component of the adopter-based diffusion theories is the need to predict and account for likely revenge effects (Surry, p. 11). Large scale market forces such as sector growth, volatility and concentration of markets effect the acceptance of a particular technology (Park et al. , p. 1480). Subjective norm is another strong construct developed along this line of research. Subjective norm is defined as an individual’s perception that people who are important to him are of the opinion that a certain action or behavior should not be performed by him and has been shown to strongly influence adoption of technology, especially if use is mandatory and not voluntary (Park & O’Brien, et al. , p. 1480). All of this feeds into instruction through the lens of constructivism, or the belief that learning happens especially agreeably in a situation where the learner is consciously engaged in constructing a public entity, be it a sand castle on the beach or the theory of the universe (Williams & Ma, et al. , 2007). In this context, technology is used in education to create a situation that enables ‘learning by making’ and ‘learning by design’ (Williams & Ma, et al. ,). Various programs along these lines include efforts to have children design computer games, and making learning easier with programmable bricks (Williams et al). Thus, from the constructivist point of view, the way computers are used is more important than the fact that they are present in a roomâ€Å" (Sheumaker & Slate,). Integration of computers is deemed successful only when students learn through computers and not about them (Sheumaker & Slate, et al. , p. 3). Finally, reinforcing this model is the ecological model of technology integration in education. According to this model, technologies are just like actors in social systems, embedded visibly or invisibly in the context of activities (Kupperman & Fishman, 2002,). Through the use of new tools we develop new literacies, and from use or non-use are active, inactive or even, semi-active members of class (Kupperman & Fishman,). Mention of the word â€Å"actor† enlists actor-network theory into these models as well. According to this model, the social world can be describes as materially heterogeneous. It consists of a tangled web of several human and nonhuman participants who participate and negotiate among themselves. They make rules for themselves based on shifting allegiances and interactions (Samarawickrema & Stacey, 2007). In order to have their way, these various actors may use calculation, negotiation, persuasion and even violence (Samarawickrema & Stacey,).

Experimental in science Essay

Experiment One: A researcher wanted to test the effect of caffeine on sleep. Fifty students volunteered to participate in the study and signed up for one of two nights. Thirty-three students participated on Tuesday night. They each were given two cups of regular coffee to drink one hour before going to sleep. Seventeen students participated on Wednesday night. They each were given two cups of decaffeinated coffee to drink one hour before going to sleep. Each student was monitored with an EEG (a test that looks at brain function) to record exactly when they fell asleep. Students in the caffeine group took significantly longer to fall asleep. The researcher concluded that caffeine interferes with the ability to fall asleep. 1. What was the independent variable for Experiment One? 2. What was the dependent variable for Experiment One? 3. What components of the experiment were set up properly? 4. How could Experiment One be improved? Experiment Two: A researcher wanted to determine if a new anti-anxiety drug decreased anxiety levels. Three hundred patients were given the new drug and three hundred patients were given a placebo (also known as a â€Å"sugar pill† that does not contain any medicine). All of the patients were told they were receiving the new drug and were monitored for six months. At the end of the six months, all of the patient information was analyzed and the researcher concluded that because the patients given the placebo indicated the same reduction in anxiety as the patients given the new drug, the new drug was ineffective in decreasing anxiety levels. 5. What was the independent variable for Experiment Two? 6. What was the dependent variable for Experiment Two? 7. What components of the experiment were set up properly? 8. How could Experiment Two be improved? 9. Describe how a variable was NOT controlled in one of the two experiments. How might this have impacted the results?

IT capabilities transformation of cloud computing Essay

IT capabilities transformation of cloud computing - Essay Example Established organizations have strategic vision that drive their future direction offer guidance toward business strategies, which in turn drive the IT strategy useful in developing the enterprise architecture. This offers an organizing principle, which aligns the mission of the enterprise with its IT strategy and implementation plans. Cost flexibility and IT scalability in cloud computing Business organizations large and small all over the globe and in almost all industries embrace cloud computing as a means of reducing the difficulty and costs linked to conventional IT approaches. Cost flexibility is an essential reason many companies value adoption of cloud computing because cloud environment has the ability to decrease fixed IT costs and shift to variable cost structure. Cloud computing enable organizations to decrease fixed IT costs because it allows shift from expenses on resources to operational expenses. Capital expense in IT that often involves enterprise software licenses, servers and expensive networking equipment that are less fluid and hard to forecast compared to IT operating costs associated cloud computing. Therefore, cloud computing applications make the conventional hardware, software installation and dedicated software license fees redundant because cloud services allow an organization to shift costs from capital to operational costs. By adopting cloud environment, organizations pay only for what the organizations need when necessary; hence, this pay per use offer great flexibility and eradicates the desire for significant IT capital expenditure. Cost flexibility is an appealing attribute of cloud computing because apart from cost flexibility, cloud computing offer firms access to tool and computing power that would normally be affordable to large companies (Berman, et al, n.d). IT scalability is acknowledged as major benefit associated with cloud adoption; but for organizations, cloud offers more than mere IT scalability because it allows or ganizations to scale business operations as well. By offering quick provisioning of IT key resources with no scale restrictions, cloud computing enables organizations to gain from economies of scale without accomplishing large volumes of vital resources on their own. Apart from business scalability and cost flexibility offered by cloud, cloud computing also provides the advantage of masking complexity. Cloud computing provides businesses a means of hiding some complexities of their operation, which is helpful in attracting a broad scope of consumers. Since cloud computing veils complexity from end users, a company is able to expand product and service sophistication without increasing the level of knowledge within user regarding use or maintenance of the product or service. Convergence of enterprise architecture and cloud computing has enabled a shift from monolithic systems to multitier architecture. As service-orientation concepts become pervasive and popular, IT in enterprises fu lly embraces them in order to be flexible in its operations, offerings and outlook. With massive adoption of cloud computing, enterprises are changing themselves into on-demand, instant-on, lean and adaptive organizations. Cloud computing being an enterprise-class technology naturally merges and mingles with enterprise

Comparing two arguments Essay Example | Topics and Well Written Essays - 750 words

Comparing two arguments - Essay Example The article Binge Drinking Must be Stopped by Wechsler (2002) discusses the extreme manner in which college student engage in binge drinking. Wechsler bases his arguments on increased frequency of drinking amongst students irrespective of the serious side effects of such habits. He feels that there is need for other parties to intervene in stopping binge drinking amongst students. Joel Epstein is a Director of Special Projects, Higher Education Center for Alcohol and Other Drug prevention. The article Parental Notification: Fact or Fiction (Epstein, 1998) assesses public response to a law that allows school to inform parents if their children are caught engaging in drug as well as alcohol abuse. The article discusses the move by the congress to enforce rules on how the administration should involve parent while dealing with students who are binge drinkers. The parent notification law was enacted in 1998. The law was enacted following the death of a student in an alcohol related car c lash. Epstein wonders if parents are capable of confronting their children who may engage in binge drinking. Epstein is opposed to binge drinking since it makes students oppose the school rules. He claims that the binge drinkers fail to respect the authorities and end up engaging in actions such as property damage. Wechsler’s main concern is the health effect of binge drinking amongst student. He feels that binge drinkers affect their lives and those of fellow students. Both Wechsler and Epstein agree that binge drinking alters the student’s behaviors. Additionally they both agree that it should be eliminated. They argue that students go to nearby bar and overindulge in alcohol drinking. Epstein claims that when go back to college, they are confronted by college police but are too drunk to engage in any meaningful conversation. He thus feels that it is crucial to involve the students’ parents. Wechsler and Epstein argue that student still overindulge in binge dr ink even though college rules prohibit this. Although Epstein and Wechsler agree that binge, drinking habit is rampant amongst college students and requires to be stopped. They suggest different measures. Epstein feels that parent notification would help curb the situation. He argues that parents and should take responsibility of ensuring that their children are accountable for their actions. One differing issue between Epstein and Wechsler’s article is on the role of other people in dealing with binge drinking. Wechsler feels that the administration has a greater role. However, he argues that other stakeholders such as students, community, college presidents, and alcohol outlets should take part in eradication binge drinking. Epstein feels that the administration is not taking their role efficiently and parents should thus be involved. Therefore, both agree that parents have a role to play. Conclusion Undeniably, Wechsler and Epstein agree on some of the primary effects of b inge drinking. For instance, the two discussed articles contend that binge drinking causes behavioral and other alcohol related problems. They also agree that there is need for intervention to stop students from binge drinking. However, Epstein claims that the best intervention is notification of parents on their parents drinking habits. He argues that parents are more capable of intervening in such situation as compared to college authorities. However, Wechsler feels th

Case Study on Apple Example | Topics and Well Written Essays - 2250 words

On Apple - Case Study Example â€Å"Mike† Markkula, Jr. have experienced the ups and downs of the organization due to competitive pressures and changes in the external environment. With the latest generated success from non-PC products, Jobs, currently the CEO is faced with the dilemma of evaluating Apple’s current performance in view of future prospects. The question that is to be responded to is: Was Apple’s recent success just another temporary â€Å"up† in its up- and-down history, or had he finally established a sustainable strategy for the company? The case is hereby assessed by addressing the questions enumerated below. I. Current Situation A. Current Performance In the 1980’s Apple’s competitive advantages focused on the following: (1) possessed strong corporate position and image as a pioneer manufacturer and marketing of easy-to-use computer for a wide range of clientele; (2) begun to exhibit excellence in product design; and (4) launched a successful Initial Pu blic Offering of their shares. However, during this period, Apple was reported to â€Å"rely on proprietary designs that only Apply could produce† (Yoffie & Slind, 2008, p. 2) in contrast to IBM’s â€Å"open† system which enabled other computer producers to clone. The result of this on Apple’s financial performance during the 1980s was a drop in their market share by 6.2% in 1982; decreased net income from 1982 to 1984 by a significant 17%. The condition necessitated removal of Jobs as in charge of operations and eventually made him to decide leaving the position to Sculley, a previous CEO from Pepsi-Cola in 1983. The financial performance of Apple reflected an up-and-down history of financial success. The selected financial highlights presented in Exhibit 1 indicate increasing trends from 1981 to 1996 with a sharp decline in 1998. The upward trend likewise continued to be exemplified from 1998 onwards. The latest financial figures from the time Apple foc used on non-PC products in 2001 attest to the increasing pattern, ending with net sales of $24 billion in 2007 to $24.6 billion for the first to third quarters of 2008. Likewise, net income improved considerably from only $65 million in 2002 to almost double to $3.7 billion for the first three quarters of 2008 (Yoffie & Slind, 2008, p. 16). The composition of net revenues for Apple come from Macintosh products and non-PC products with majority of revenues accounted for by the non-PC products (70%). From Exhibit 1b, it can be deduced that financial success was mostly attributable to the iPod, seconded by portables. Other fast moving products were desktops and other music products. Data from Exhibit 1c provides information that supports that more than 61% of net sales in the first three quarters of 2008 came from the U.S., followed by Europe (33%) and the remaining sales coming from Japan. Exhibit 2 indicated that the share prices for Apple rose sharply, starting in 2002 and more abru ptly after 2006, consistent with the introduction of the iPhone in the market. On a global scale, however, the financial figures indicate that worldwide PC share had actually been steady at an average of 2.5% since 1997 (Exhibit 3). Apple’s gross margin has bested other competitors, particularly Hewlett-Packard and Dell (35% in 2007) (Exhibit 5). Comparing their net income to those of its competitors, Apple’s net income of $3.5 billion in 2007 was only almost similar in amount to Dell ($2.9 billion). All other competitors topped the net income according to the following positions: Microsoft ($14 billion), Hewlett-Packard ($7.3billion), and Intel ($7 billion). B. Strategic Posture During the governance of Sculley and just

Discuss the impact of LUNG DISEASE (excluding that caused by asbestos) Essay

Discuss the impact of LUNG DISEASE (excluding that caused by asbestos) in the workplace - Essay Example Though the air we inhale contains mostly oxygen and nitrogen, it also has things that can damage the lungs. Bacteria, viruses, tobacco smoke, car exhaust, and other pollutants ate present abundantly in air. People with lung disease have difficulty in normal breathing. These breathing problems may prevent the body from getting enough oxygen. It is not a surprise that people with lung disease find it difficult to work as normal people, walk and swim, run or does any other work as normal person. This paper discusses the impact of lung disease in the workplace. By understanding some basics about chronic obstructive pulmonary disease (COPD) and its symptoms, it is possible to analyses its impact on the every day work or its impact on the workplace. COPD is a condition in which the air passages are damaged, leading to shortness of breath and increased coughing. Emphysema and chronic bronchitis are forms of COPD. In the case of emphysema, the lung’s air sacs loose their elasticity. As a result of this the exchange of oxygen to carbon dioxide becomes very difficult. Additionally, the air sacs are often damaged, leaving fewer of them to do the work. These factors result in the shortness of breath and make it very difficult for a person to perform normal work. Chronic bronchitis is another form of COPD. In this case the small airways within the lungs become inflamed and harden over time. Besides the cilia which are the small protective hairs that clear mucus also losses its effectiveness and the mucus glands enlarge. The narrowed airways together with increased mucus cause congestion and coughing and make it more difficult to breathe. There are many who have both emphysema as well as chronic bronchitis. Most people with these diseases find breathing trouble to be the most problematic among the symptoms (Wilkinson, 2002). According to studies it is said that COPD is the only primary cause of death that is ever-increasing in occurrence. Even though it is a well known

Disappearing Technology of the Twentieth Century Essay

Disappearing Technology of the Twentieth Century - Essay Example Steam locomotive being the most influential example of steam engine technology, its disappearance from the modern railroad deserves to be reflected on. According to Lindqvist, the general perception about history of technology holds that â€Å"the initial stages of growth and development of new technologies are far more interesting than the boring routine maintenance and depressing dismantling of older technological systems.†1 However, research on older technological systems helps us not only to analyse the dynamics of industrial demands but also to understand the contemporary political and social values. Moreover, economic analysis of the decline of a technological system may have extremely useful implications for the future technologies. This paper is divided into four major parts: Introduction, Literature Review, Analysis and Conclusion. Reputable scholarly resources and contemporary literature of twentieth century have been used for research and reflection on the topic. Ca ses of USA and UK have been discussed with special emphasis. Research Question: Give an account of a disappearing technology of the twentieth century. Why has its use decreased? Literature Review The steam engines have been part of a gigantic technological system which dominated the world almost throughout the twentieth century. ... acilitated political organisation, industrial production and transportation, Theoretical Perspective: Innovation can be regarded as the driving force of technological development which is designed to meet the socio-economic demands of the populace. So, too much emphasis on the developmental phase of a technological system may appear to be natural; but this is not a wise option always.2 â€Å"We know, for example, more about the first automobiles and the infancy of the automobile industry than we know about the dominating transportation technologies at the same period.†3 But the importance of an older technological system lies in the fact that it may not be necessarily abandoned at the introduction of a new system. Although cases of exponential decline of a technology are known, older and modern technologies do exist in our world side by side. Illustrating the American charcoal industry, Schallenberg has put forward that evolution, adaptation and survival are the key phases in the life cycle of a technology which may eventually culminate at a slow or exponential decline.4 In the case of steam engine technology, the pace of phasing out the steam locomotives has been fast in some countries (e.g., Britain, USA, etc.) and slow in some other countries (e.g. India, China, etc.). The extent of once powerful steam engine technology has been truly international and impressive. Evolution of Steam Locomotives: Steam locomotive capable of passenger conveyance was invented by the British engineer George Stephenson in 1825. Hence UK can be regarded as the first country in the world that developed its steam powered railway system. In USA, steam locomotive was first operated in the year 1829. Subsequently, locomotive manufacturing industry started off in the country. In the 1830s and

Candide by Voltaire Essay Example | Topics and Well Written Essays - 500 words

Candide by Voltaire - Essay Example Candide and his valet Cacambo’s visit at El Dorado underscored the problem of being intolerant about the social identity of God. This was highlighted in the interesting conversation between Candide and the old man at El Dorado where the sage stressed that the monotheistic interpretation of the social identity of God can cause problems. When the old man was asked by Cacambo â€Å"Do you worship but one God?† the old man explained â€Å"Certainly . . .there are not two, nor three, nor four Gods†¦ people of your world ask very extraordinary questions† (Voltaire 49). Already, the sage knew that interpreting the social identity of God to be one that exclude the others could cause problem such as discrimination and terrorism that is why he told the doubtful Cacambo â€Å"people of your world ask very extraordinary questions† (Voltaire 49) hinting that this kind of mindset is problematic. The other event in the novel where the problem of social identity is very pronounced is when Candide found two slaves in the crew of the galley during his voyage to Constantinople to get Miss Cunegund. The two slaves turned out to be Pangloss and the Baron. This is very significant because Candide saw that Pangloss already died in Lisbon as a heretic. The baron on the other hand was Miss Cunegund’s brother whom Candide had killed when he opposed Candide’s marriage to his sister. Candide was in disbelief when he found them saying â€Å"Do I dream . . . or am I awake? . . . Is this My Lord the Baron, whom I killed? And that my master Pangloss, whom I saw hanged before my face?† (Voltaire 89). Apparently, their social identity was changed to that of a slave that Candide have to buy their freedom. Also, Miss Cunegund features has also turned ugly during when she became a slave in Constantinople. The degrading of Miss Cunegund’s social identity as a

The definition of intention in the case of Woolin lacks clarity. A Essay

The definition of intention in the case of Woolin lacks clarity. A legislative definition is necessary so as to ensure that ther - Essay Example In other words, the end result was not the intended outcome by the actor. Kugler further explained that much debate has been on the issue whether a case might be judged and the accused sentenced using the distinction between intention and recklessness. On the other hand, the intention of the actor has to be established as clearly as possible in passing out murder judgments to the defendant to avoid the temptation of involving judicial moralism in the cases. The problem in this case is extended by the introduction of morality in criminal jurisdictions. The use of a moral formula in defining the offence as kugler (2002) explained has been the cause of much acrimony in courts today. The use of the double effect doctrine inter alia, requires that, oblique intention should not be the same in all cases involving a crime of intention as well as using a moral formula in defining some offences in criminal cases. Ross (1996) in his explanation of morality, justice and judicial morality explain ed that the issue of introducing morality in corridors of justice has raised much concern and debates in courts. ... In the case of Woollin throwing the child in the room, which led to the child’s death, there lacks a clear defined intent in the action, which would make it possible for the juror to possibly infer on the laws of morality in sentencing the accused. It would therefore be more prudent to have clearly defined laws which would define the aspect of intent to avoid judicial morality in arguing out cases in the courts, which as Willson (2000) explained has been the dilemma in many criminal cases. The case of Regina v Woolin (1Cr. App. R. 8, 1999) involved a heated debate about the intent and the actual action of the accused that led to the death of a child, after Woolin threw the child in the room causing the child to suffer a fractured skull that led to his death. The accused on his defense argued that, the intention was to cause just slight harm to the child and was not to cause the death of the child through the serious harm suffered. From the case, it might be certain that Wollin had prior knowledge of his actions and was aware well in adverse that the action would result into serious harm to the child as could be defined by mens rea. The dilemma of intention was further brought out through the Nedrick case (83, Cr. App. R. 267, 1986) by Lord Lane, C.J. In the ruling the judge ruled that in a case where, the accused has been charged with murder and the jury have to decide whether the accused intended to kill or to inflict serious bodily harm, the jury cannot therefore infer the intention to the accused unless where the serious bodily harm might be of virtual certainty due to the defendants actions. Therefore, as Lacey (1993) explained, although the intent

What is Hobbes account of the good Essay Example | Topics and Well Written Essays - 750 words

What is Hobbes account of the good - Essay Example Therefore, according to him, things are perceived to be good if the repercussions of undertaking it are pleasing to us. There are two forms of motion as described by Hobbes: vital motion, which runs through the entire existence span of a living creature such as the flow of blood and voluntary motion, which is processed through imagination, followed by execution of the thought. In defining what may be perceived as good, Hobbes argues that good usually produces a motion deep inside us; the motion experienced is referred to as ‘delight.’ Sovereign states do play an important role in ensuring harmonious existence of different people. This is because the sovereign states have laws, which people have to abide to, failure to which they are to face punishment. In avoiding punishment, people try to avoid doing any act that is against the stipulated laws; thus, promoting harmony. Absence of such regulating authority would lead to people undertaking different activities based on th eir perceptions. For example, a man could sleep with anyone at any location and perceive it to be good because it brings forth delight to him. How Hobbes’ account of the good is related to his account of the constitutions â€Å"of Man.† Hobbes account of the good is related to his account of constitution of man in that mechanical effects of their senses trigger human actions. According to Hobbes, a man uses his volition to direct his actions away from harmful or evil situations, and towards beneficial situations. Hobbes employs the word appetites as well as aversions to explain conflicting desires of a man. Some human appetites are natural for instance, food desires while others emanate from a man’s experiences. Certain appetites emanate in the body of a man and are experienced as disruptions and sufferings that should be overcome. Therefore, every man is stimulated to act in a way that tends to ease his discomfort, safeguard and enhance his well-being. Similarl y, a man’s actions are dictated by this innate inclination to easy the physical challenges which impinge upon his body. Desires for some ‘good’ changes with time, even though a man cease to survive if he ceases to have desires for good things. In other words, it is the nature of man to search and desire for the ‘good’ such as wealth, power and diet to achieve satisfaction of his desires. A man’s power is a strategy to achieve a better future, ‘the good’. Human power is categorized into one natural power that comes from innate capacities of his mind and body such as strength, ability, artistic capability and brevity. Secondly, instrumental power that emanates from the acquired faculties as well as friends benefits, reputation or resources. The enduring perpetual and endless appetites for power are an essential quality common to all human beings. Similarly, fear of powers and authorities of other people serves as a counterbalance fo r the power desires and prevents human beings from often competing to attain power. Addition, fear of death, war and accidents stimulates men to seek harmony (common good for all). Description of the distinctly social nature of the desires that are common to us There is impossibility for a people to live without desires just like the way they can live without imaginations. Moreover, Hobbes describes happiness to a continual progress of desires, which is derived from one object to another, and achieving a path that leads to other paths in life. Nevertheless, the reasons behind this

The Views of Hilary Clinton and Barrack Obama Essay Example for Free

The Views of Hilary Clinton and Barrack Obama Essay Hilary Clinton and barrack Obama are the two Democrat presidential candidates who are on the race to the White House. They latest reports indicate a tightly held contest and an equally intense campaign to clinch the Democratic Party nominations. Both hold almost similar views as far as how the economy should be and issues about war and mostly on terrorism. They also hold different opinions in health matters. The candidate that musters more delegates is the one that will be the Democrat presidential candidate facing Mc Cain, the Republican presidential candidate in the 2008 election. My main interest in this essay is to analyze on their views on the economy, war and health issue. The two candidates have tried to portray themselves as different from each other, they are however both protectionists when it comes to the trade agreements. Clinton is sounding to be more anti-trade than how Obama sounds. Already Clinton is opposed to the proposed economic terms on trade on Colombia, Panama and South Korea. There are times where both agree on some points, for example they are both opposed to the idea of having a free trade with the Dominican Republic and the Central America in 2005. Obama is for the idea of America doing business with other nations. He believes that this is the only way through which the American economy would be strengthened . He promised that if he were elected as the president of U.S.A. he would try his best to provide and protect the free trade. He will open up more job opportunities by creating foreign markets. He will also set proper job and environmental standards for all nations in the world to follow and resist the idea of free trade that is being advanced by the Central American nations. Obama also promised to review the North American Free Trade Agreement if he will be elected the US president. He is not opposed to the idea of making Mexico and Canada to cooperate with American workers. This will address the issue of workers so that they could adapt to the dynamics of the economy. He will also make amendments to the trade adjustments assistance if elected the president come this 2008 presidential election so that workers would have refresher courses to live up to the times, giving them a competitive edge and job security. On the other hand, Hillary Clinton pledged to strengthen the small enterprises that she believes are the economy’s growth engine. She will dedicate her efforts towards creation of jobs for Americans. Hillary Clinton said that if elected the president, she would strengthen the manufacturing industries as the country is dependent on them and by doing this, Americans will have better living standards. She said that she would fully utilize the nation’s innovation and capital investment to widen economic base for the country. Clinton also pledges to strengthen the rural economy to reverse the trend of urban migration as these areas also contribute to the economy. To achieve this she said she would initiate programs that would enhance the rural economic growth. She also pledged to increase research and technology funding. She would ensure schools; homes and libraries will be equipped with the latest technologies so that they would be competitive in the global market. She criticized Bush’s administration of mismanaging the economy making the gap between the rich and the poor to widen but she promised to solve this problem once elected. She will also help the middle class Americans to stabilize in the economy. On the issues of health care both have similar opinions although in some issues they differ. According to Hillary Clinton she will ensure that every American will be entitled to health insurance but Barrack Obama does not share the same sentiment, as he believes the focus should be on children who should be provided with free insurance. He will also extend health care for the adults who are currently uninsured. Clinton estimates that the cost of implementing her plans would be a hundred and ten billion U.S dollars while Obama’s proposal ranges from 50 to 65 billion U.S dollars. The truth of the mater is that neither of them will provide full insurance cover for every American but both aspire to make this work. While attacking Obama, Clinton criticized his plan saying it is only targeting fifteen million Americans while hers will ensure most of the Americans have free health care. She said most Americans die because they cannot afford quality health care. In her plan, all drivers will be required by law to have auto insurance and promised that all families will be given tax credits so that they would meet their health insurance. If she will be voted in, all households would be able to meet the required health premium. The federal government according to Clinton will subsidize the health insurance for all those families that cannot afford it while businesses and organizations will be required to provide their workers with health insurance. She is quick to add that this plan will not affect small businesses but what will be required is that they will provide these businesses with tax credits to motivate them to do so. The health care providers will be required to pay for those people with huge bills without asking them for more money. Americans, according to Clinton, will be provided with similar private health care that the congress receives and this will be provided to citizens through the employees benefit program that will be a public program similar to that of Medicare. Obama on the other hand pledged to strengthen Medicare and Medicaid so that they would continue taking care of the vulnerable members of the society. These programs mostly target those citizens that are poor and uninsured. He pledged to amend the National Medic Act so that patients who are injured as a result of medical negligence would be compensated. He will also increase funds on research and development so that HIV/AIDS would be contained both in USA as well as in other parts. Both Clinton and Obama have taken issues with the Iraq war. Clinton is currently accusing Obama of not being consistent with opposing the Iraq War, as he was when he assumed the post of a senator. Obama has promised to withdraw American troops from Iraq if he becomes the next president in 2008 election. Obama was not opposed to all wars but was particularly opposed to the Iraq war. He accused president Bush of starting another war instead of finishing that on Osama but Clinton supported Bush to resort to military action if other methods such as diplomatic means failed to restore order in the nation. Currently, she is also advocating for the withdrawal of US troops from Iraq. We have seen that the two Democrat presidential candidates do agree and disagree on some issues. For example, they both agree that health care for all Americans would be vital but they differ in how the program would be implemented. They both promised to strengthen and widen the country’s economic base so that the quality of life of the Americans would improve and to end the war on Iraq and they both promised to end it once they will assume power. Work Cited. Associated Press. Hillary Clinton blasts Bush economy. May 29, 2007.Accessed at http://www.politics.com/news/stories/0507/4230.html on March 25, 2008 Friel et al. Obama: Most liberal senator in 2007. National Journal 31st Jan 2008; 16 Accessed at http://nj.nationaljournal.com/voteratings on March 25, 2008 Kelly P. Politics. New York Times. January 22, 2008.Retrieved an http://www.nytimes.com/2008/0122/us/politics/22clinton.html on 25 March 2008 Johnson G. Obama-Clinton politics of Health Mandate now playing in mass. Associated Press. Insurance Journal. 2008. Sklar R. Micro Debate: Clinton and Obama on Health care. Huffington Post

The Factors That Influence Travel Decision Making Tourism Essay

The Factors That Influence Travel Decision Making Tourism Essay This chapter consists of three parts. First is introduction, next is literature reviews that review the critical points of previous researches including substantive finding as well as theoretical and methodological contributions to this similar topic. Lastly, a conclusion to this chapter. Research in the area of travel motives is important in understanding and predicting the factors that influence travel decision-making (Cha, S., McCleary, K.W. and Uysal, M., 1995). Motivation is theoretically viewed as a state of need, a condition that serves as a driving force to display different kinds of behavior toward certain types of activities, developing preferences, arriving at some expected satisfactory outcome. (Backman, K.F. Backman, S.J., Uysal, M. and Sunshine, K.M.,1995) In particular, an understanding of motivation assist marketers efforts to achieve and satisfy individuals diverse desires and needs, key elements that influence the process of travelers decision-making (Crompton,J.L. and McKay S.L.,1997). Studies of motivation thus provide to predict travelers personal needs, expectations, achievements, or benefits sought (Formica,S. and Uysal, M.,1998). A brief review of travel motivation research (Table 1) published in three major tourism journals Annals of Tourism Research, Tourism Management, and Journal of Travel Research revealed that existing studies have covered a wide range of the spectrum, there are included the sociology of travel motivation as a stimulator of actual behavior (Dann 1977; Mansfeld 1992); travel motivation of different niche markets (Clift and Forrest 1999; Dunn Ross and Iso-Ahola 1991; Hsu, Cai, and Wong 2007; Maoz 2007; Qu and Ping 1999; Rittichainuwat 2008); the development or empirical test of travel motivation measurements (Crompton 1979; Dann 1981; Fodness 1994; Ryan and Glendon 1998); differences in motivation among tourists with varied nationality and cultural backgrounds (Kim and Prideaux 2005; Maoz 2007), number of visits (Lau and McKercher 2004), destinations and origins (Kozak 2002), sociodemographic characteristic (Jang and Wu 2006; Fleischer and Pizam 2002), or environmental attitude (Luo and Deng 2008). Authors Study Dann 1977 A sociological study of travel motivation, with a focus on the push dimension of motivation. Crompton 1979 The motivation for pleasure vacation. Seven motivation factors were identified through interviews. Dann 1981 Based on a literature review on travel motivation, seven approaches of motivation study were identified. The utilization of different terminologies was also discussed Dunn Ross and Iso-Ahola 1991 Motivation of sightseeing tourists in relation to their satisfaction Mansfeld 1992 The role of motivation in travel behavior and its complex nature Paul 1992 Travel motivation of Canadian ecotourists Parrinello 1993 Relationship between anticipation and motivation in postindustrial societies in the context of Western Europe Fodness 1994 A measurement scale was developed for leisure travel with 20 items. Lieux, weaver; and McCleary 1994 Benefit segmentation of senior tourists from the United States Gnoth 1997 Development of theoretical model on motivation and expectation formation Formica and Uysal 1998 Benefit segmentation of visitors to a cultural-historical event in Italy Ryan and Glendon 1998 The Leisure Motivation Scale was applied to tourism with British holidaymakers. An abbreviated version of holiday motivation scale with 14 items was developed. Waller and Lea 1998 Relationship between authenticity seeking and enjoyment. The knowledge dimension of motivation was found to mediate this relationship. Clift and Forrest 1999 The motivation of gay men in relation to the type of destinations they preferred in the context of the United Kingdom Qu and Ping 1999 Motivation of cruise selection in the context of Hong Kong Goossens 2000 The role of emotional component of travel motivation in stimulating actual travel behavior Fleischer and Pizam 2002 Relationship between motivation and Israeli senior travelers income and health Kozak 2002 Differences of motivation among tourists visiting different destinations and tourist from different countries visiting same destination with respondents from the United Kingdom and Germany Sirakaya, Uysal, and Yoshioka 2003 Benefits segmentation of Japanese tourists to Turkey Lau and McKercher Differences of travel motivation between first-time and repeat visitors to Hong Kong Kim and Prideaux 2005 A cross-cultural analysis on travel motivation to South Korea among five national tourist groups Pearce and Lee 2005 Further development of the Travel Career Ladder by introducing Travel Career Pattern (TCP). The relationship between previous experience and motivation was explored by TCP. Yoon and Uysal 2005 Causal relationship between push-pull motivations, satisfaction, and destination loyalty. Pull factors were found to negatively influence satisfaction. Jang and Wu 2006 Influences of sociodemographic factors, economic status, health status, and positive and negative effects on travel motivation among Taiwanese seniors Chang, wall, and Chu 2006 Benefits segmentation using the novelty seeking scale in the context of Taiwanese tourists to aboriginal attractions Nicolau and Mas 2006 Influences of travel distance and price on destination selection, with travel motivation as a moderator in the context of Spain Poria, Reichel, and Biran 2006 Relationship between perception of heritage as it is related to the tourists own heritage and motivation explored before the trip Snerpenger et al. 2006 Tourists and recreationist were comparing using Iso-Aholas motivation theory. The relationship between motivation and previous vacations was investigated. Swanson and Horridge 2006 Causal relationship between souvenir shopping and four motivational factors in the context of Southwestern United States Beh and Bruyere 2007 Benefits segmentation in the context of Kenya Hsu, Cai, and Wong 2007 A theoretical model of senior travel motivation in the context of China Maoz 2007 Travel motivation of Israeli backpackers, investigated in relation to national and cultural characteristics Luo and Deng 2008 Relationship between environmental attitude and nature-based tourism motivation Rittichainuwat 2008 Travel motivation to a tourism destination, using the disaster-hit beach resort in Phuket as an example. Comparison was made between domestic and inbound tourists, and between tourists of different ages and genders. Park and Yoon 2009 Benefit segmentation of rural tourism in the context of South Korea Table1. Brief Summary of Studies on Travel Motivation (Adopted from Cathy H.C. Hsu, Liping A. Cai and Mimi Li, 2009) Many researchers from different fields such as from sociology, anthropology, and psychology have investigated travel motivation since many years ago (Cohen, 1972; Dann, 1977; Crompton, 1979; Gnoth, 1997). Maslows hierarchical theory of motivation was one of the most applied in tourism literature (1970) and it was model as a pyramid whose base consists of the physiological needs, followed by higher levels of psychological needs and the need for self-actualization. Numerous tourism scholars have attempted to modify the model empirically, with the notable success by Pearce (1982), who projected a tourism motivation model that mirrors the model of Maslow, but free of prepotency assumption. Fulfilling Prestige Push Seeking Relaxation Factors Sightseeing Variety Gaining Knowledge Events and Activities Pull Adventure Factors History and Culture Easy Access and Affordable A review of past researches on tourist motivation indicates that the analysis of motivations based on the two dimensions of push and pull factors have been generally accepted (Yuan McDonald, 1990; Uysal Hagan, 1993). The concept behind push and pull dimension is that people travel because they are pushed by their own inner forces and pulled by the outer forces of destination attributes. Most of the push factors that are origin-related are intangible or intrinsic desires of the individual travelers. Pull factors, vice versa, are those that emerge because of the attractiveness of that particular destination, as the travelers perceive it. They include tangible resources and travelers perception and expectation such as benefit expectation, novelty and marketed image of the destination. A research model is then developing based on this theory at below diagram (adapted from Baloglu Uysal, 1996). Travel Motivation Crompton (1979) first sought to draw seven socio-psychological, or push motives such as escape, self-exploratory, relaxation, prestige, regression, kinship-enhancement, and social interaction) and two cultural, or pull motives that are novelty and education. The conceptual framework that he developed would giving impact the selection of a destination, and this approach implies that the destination can have some degree of influence on vacation behavior in meeting an aroused need. As Cromptons initial empirical effort, many studies have attempted to recognize push and pull motivational factors in different settings such as nationalities, destinations and events (Jang and Wu, 2006). Example incorporated Yuan and McDonalds (1990) study on motivations for overseas travel from four countries: Japan, France, West Germany and UK. While Uysal and Jurowski (1993) studied, the nature and extent of the reciprocal relationship between push and pull factors of motivations for pleasure travel with using data from the Canadian Tourism Attribute and Motivation Survey. Another study in Australia examined the nature and usefulness of the relationship between these two factors of motivation by utilizing canonical correlation analysis (Oh, H., M., Uysal, P. Weaver, 1995). Baloglu and Uysal (1996) claimed that the concept of product bundles is used to refer to the perceived significance of the interaction between push and pull items of motivation. This implies that certain reasons for travel may correspond to certain benefits that are to be valued and obtained at the destination spot. Based on the intrinsic and extrinsic motivations, as discussed above, the individual tourist builds their perceptions, and the perceptions can be differ from the true attributes of the product depending on how the individual receives and process information (Gartner, 1993; Dann, 1996; Baloglu and Brinberg, 1997). A general conclusion can be drawn that the personal motives or called push motives and the view of the characteristics of the tourism destination (pull motives) determine perceptions. These motives interact in dynamic and evolving context (Correia, 2000), and the tourist motivation is seen as a multidimensional concept that indicates tourist decision (McCabe, 200 0). As tourism paradigm is related to human beings and human nature, it is always a complex proposition to study why people travel and what they want to enjoy (Yoon and Uysal, 2005). In most studies, it is generally accepted that push and pull motivations have been primarily utilized in studies of tourist behavior. The discoveries and issues undoubtedly play a use role in attempting to understand a wide different of needs and wants that can drive and influence tourist behavior. Nevertheless, Yoon and Uysal (2005) said that the results and effects of the motivation studies of tourist behavior need more than an understanding of their needs and wants. In tourism destination management, it was generally agree that maximizing travel satisfaction is crucial for a successful business. The evaluation of the physical products of destination as well as the psychological interpretation of a destination product are important for human actions (Swan and Comb, 1976; Uysal and Noe, 2003), which could be further represented as a travel satisfaction and destination faithfulness. Both concepts can be examined within the context of a tourism system representing two major components of the market place, namely, demand (tourist) and supply (tourism attractions) which demand refers to motives (push factors) that sustain tourists desire while supple relates to destinations characteristics (pull factors) (Jurowski et al., 1996). Push and pull factors have generally been characterized to two separate decisions made at two separate period in time one focusing on whether to go, the other on where to go. For instance, Dann (1981) noted that once the trip has been decided upon, where to go, what to see or what to do (relating to the specific destinations) can be tackled and this make a conclude that, analytically, both logically and temporally, push factors precede pull factor. Although these two factors has been viewed as relating to two distinct decisions, several researchers have distinguished that they should not be viewed as operating entirely independent of each others. For example, it has suggested that people travel because they are pushed by their own intrinsic forces and simultaneously pulled by the extrinsic forces such as the destination and its attributes (Cha, McCleary, and Uysal 1995; Uysal and Jurowskil, 1994). However, Crompton (1979) argued, push factors may be useful not only in explaining the initial arousal, energizing, or push; to take a vacation, but may also have directive potential to direct the tourist toward a particular destination (p.412). Several empirical examinations of push and pull factors had been reported in the travel and tourism literature. Of the prior research that examined the students and/or spring break travel market (Butts, F.B., J. Salazar, K. Sapio, and D. Thomas, 1996; Field, 1999; Hobson and Josiam, 1992,1996; Hsu and Sung, 1996,1997; Sirakaya and McLellan, 1997), there have been no investigations of push forces and only a handful of attempts to study the pull factors influencing students destination choice decision. In another study, conducted by Hobson and Josiam (1992), students were asked to list their primary reason for choosing a spring break destination and most responses referred to the influence of friends and/or family living near or going to the destination, other reasons referred to destination-related attributes such as the destination having s spring break party reputation, warm weather, affordable pricing, quiet environment, good skiing, or good beaches.