Sales and Marketing Assignment Example | Topics and Well Written Essays - 750 words

Sales and Marketing - Assignment Example It operates in a rapidly growing industry which requires personalized services to meet client requirements. Event management is a huge business since it cuts across all sectors of the economy including: corporate, organizations, individual and family functions. The clients need a service provider that can offer the best publicity to an event and that which ensures time is effectively managed to avoid operational hiccups. I am expecting to cut into this already existing market by offering differentiated solutions for instance, comprehensive budgeting, to my clients which will ensure the events are a success. The business operates in a liberalized market which increases competition because of little monopolistic tendencies. The following guidelines should be followed when developing strategies for marketing an event. Make a plan of action: This will help by providing direction to the event management process in achieving set objectives. A written and timed action plan with defined targ ets ensures efficiency in handling event management.Study the target audience: Having comprehensive knowledge of your targeted audience gives the marketer ideas on their tastes and preferences and this helps the company tailor its products according to market demand. Highlight the product: this is done by ensuring the product stands out from the rest. PlanIt has a catch phrase (â€Å"conceive the event and we will PlanIt Extreme†) which says all about company capabilities.Highlight the product: this is done by ensuring the product stands out from the rest.